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TV Burn-In: Why News Logos Can Damage Your Screen

By Isabella Rossi 6 min read 2688 views

TV Burn-In: Why News Logos Can Damage Your Screen

The Invisible Threat to Your Display's Lifespan

112 photos per second, day in and day out: television screens have a demanding task. Research has shown that even modern displays may suffer from burn-in if not properly maintained. However, it was only recently reported that news logos could also harm your screen.

The problem stems from an over-saturation of light, which can cause distinct patterns and images on the screen. Burn-in might occur by direct constant display of the same images; static images could certainly be a source of the consequences, but also when graphics are performed at low resolutions the permanence could be slightly weakened. In a professional environment, news empresas crowding the screen with respective logos up the risk, according to the media.

Causes and Effects of TV Burn-In

Burn-in, also known as image retention, is a phenomenon where static images or patterns remain visible on a screen, even after the original image has been replaced. This is caused by the pixels in the display becoming fatigued, leading to a permanent alteration in their brightness or color. TV burn-in can be caused by several factors:

  • Direct sunlight exposure to the screen, particularly in scenarios where the screen is placed near to windows and has little to no protection
  • Leaving static screens on for an extended period of time or recording static images for long periods
  • Poor monitor quality or design leading to low pixel density and low viewing angles
  • Power Bricking or power cycling which can lead to pixel shortening because of decreased duty cycles
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